BarberEVO Magazine

Wahl Professional Promotes Anne Marie Kollias

Wahl Professional has announced the promotion of Anne Marie Kollias to the position of U.S. Director of Sales and Marketing.  Kollias had held the position of national sales manager for Wahl Professional since starting with the company in 2015.  Kollias will continue to oversee all U.S. sales accounts and add day-to-day operations, marketing and product coordination responsibilities to her role.

“I am so proud to be part of this team and this journey, says Kollias. “Sales are the fuel that provides resources for Wahl’s continuous research, innovation and growth, says Kollias. “And marketing is Wahl’s opportunity to make connections with our customers and the professional beauty industry with many touchpoints that allow us to tell our story and build relationships. I’ve learned, no matter what category of this industry you work in, our business is a relationship-driven business from end to end. From manufacturer to distributor, distributor to salon, salon owner/manage to beauty professional and beauty professional to customer, we’re all in the people business.

“Anne Marie has been instrumental in growing our professional division within the U.S. As a result, it’s a natural fit for her to expand her role and we’re so pleased she’s accepted this challenge,” says Lance Wahl, Global Vice President of Professional Products.

In focusing on the future, Kollias says, “We feel a strong sense of responsibility to continue laying the foundation for the next generations. We will continue to work with barbers and stylists, distributors, professional beauty stores, field sales teams and our talented Wahl Education and Artistic Team (W.E.A.T.) members to develop the industry’s best tools.” In addition, Kollias’ vision includes developing a stronger connection between professional tools and fashion. “Most people don’t realize that the evolution and innovation of clippers, trimmers and finishing tools has greatly influenced hairstyle and fashion trends. We will continue to bring a fashion focus to the professional teams’ marketing and education efforts.”

Kollias’ previous positions include Vice President of Spa Operations for Me Spa, Spa Director, District Manager and National Field Sales Manager for Coldwater Creek.

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