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UK & Ireland News

BARBERS TALK COVID-19

Chancellor Rishi Sunak announced recently a £500 million boost for self-employed workers hit by coronavirus, but stopped short of meeting demands to extend statutory sick pay to all. So, how will this affect barbers and shop owners?

According to reports, the budget would make sick pay available for all those advised to self isolate during the outbreak, even if they do not have symptoms. Unfortunately though, this will not extend to zero hours workers or those who are self employed.

Instead, self employed workers will be given help through a £500m boost to the benefits system, including a temporary halt to the minimum floor in universal credit and quicker payments for employment and support allowance (ESA) claimants.

Local authorities will also be given a £500m hardship fund, also scrapping the need for claimants to attend job centre appointments in person and small businesses will be given government help to meet the cost of statutory sick pay.

We asked some of our columnists for their thoughts on the coronavirus and some advice on how to keep your staff safe and protect your business.

Dan Davies: “The main thing is that both staff and barbers are safe. If you are feeling under the weather, spot a colleague is not right or indeed if a customer is showing systems it’s best to act on the side of caution. Hygiene is always of paramount importance, even more now wash your hands after every client and ensure they are dry. Fresh alcohol wipes and Salonside for all equipment.”

“Salonside is my favourite disinfectant. It comes in refillable sprays and is water based so it acts 10x quicker than oil based brands. I always wipe the chair, combs and brushes after every client with this. It gives people a sense of protection and needs to be taken into consideration in these uncertain times. The main thing everyone needs to do is take the advice of professionals seriously. There are a lot of really crazy things on social media about the virus. Keep calm and follow the professional advice given by the government.”

Luke Dolan: “COVID-19 has now been updated to a pandemic virus and it’s a very real threat to everything, but it’s not the illness that is the threat, it’s the hysteria and breakdown in the system because of it that will bring the real chaos. Yes, be vigilant, stay clean and sanitised, clean your hands before and after cuts, maintain the highest level of bacterial cleanliness you can.

“That said, what we have no control over is hospitals being over run, people won’t come out of their homes, business’ will plummet and appointments will fall off the radar. We may have areas of the country that will be told to stay home and be on lock down, so be prepared. Plan for the worst case scenario.

“Events are being cancelled in October. That’s no joke and means that a six months stretch of bad business could be coming our way. Speak to your landlords, clarify with your utility companies of allowances and if any can be given. Making calls and emails now will keep anxiety levels at a minimum when the virus actually goes widespread and if you get the virus you’ll be quarantined for two weeks minimum, and the last thing you want to think about are bills.”

“Make plans now. The virus is a real threat, but the chaos that it might bring is the unknown entity. As a boss, your responsibility lies with keeping your workforce safe and your client base, and making sure you’re ready for anything.”

Vikki Harrison-Smith: “We are encouraging those who feel unwell to stay at home and cancel appointments. We have put more hand sanitisers dotted around the academy for clients, students and staff. Gloves are readily available for those wanting to use them for work.

“Friendly reminders are up in the toilets to wash hands and there is a hand washing guide up too. Disposable paper towels to dry hands or the air dryer. As always, reinforcing sanitisation on all stations and equipment.”

We’ll continue to provide updates as and when we have them, but make sure you pay attention to local guidelines and safety procedures.

SHELDON EDWARDS ANNOUNCED AS SCURL AMBASSADOR

Luster’s SCurl announced in late February that Sheldon Edwards of HD Cuts London has officially joined the team as their latest Global Ambassador.

Sheldon joins the likes of Kenny Duncan, Sipp the Surgeon and Dave Diggs, who represent the SCurl brand.

Reginald Maynor, Director of International Business at Luster Products, was there to present Sheldon with his certificate, while Sheldon was on hand to sign copies of BarberEVO UK & Ireland Issue 19, where he was featured talking about the latest barber trends.

Reginald said: “This is a fantastic union with Luster SCurl – watch this space and follow this man because he wants to inspire and empower and he cares – he is leading by example.”

COSMOPROF WORLDWIDE POSTPONED

It has been announced that Cosmoprof Worldwide Bologna 2020 has been postponed and will now be held from the 11th to the 15th June 2020.

“The latest news concerning Novel Corona Virus in Italy have forced us to review our positions,” says Gianpiero Calzolari, President of BolognaFiere, which organises Cosmoprof Worldwide. “In agreement with the Regional Government of Emilia Romagna and with the Muncipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health.”

“The decision to postpone the event… is further evidence of our commitment to support the development of the cosmetic industry worldwide,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA. “In this way, we can offer to the over 3,000 exhibitors of this edition and to the 265,000 operators attending our exhibition every year a high-quality business event, as in the tradition of Cosmoprof. I would like to thank our exhibitors and our partners for their understanding in the latest weeks, due to the complicated scenario in which we are involved. Thanks to the collaboration of the entire industry, our event in June will be a key moment for our sector.”

The 2020 program and special initiatives will not undergo substantial changes. In particular, the activities outlined in recent months are guaranteed to optimize the business opportunities of the operators attending the event in Bologna.

RUFFIANS LIVE EDINBURGH

Ruffians is hosting a special education and networking event for Scotland’s barbers and men’s hairdressers at the legendary Voodoo Rooms in Edinburgh’s west end and BarberEVO is thrilled to be on board as exclusive media partner for the event.

Join Ruffians’ men’s hair experts Hayden Cassidy, Richard Tucker, Andy Middleton and Laura Howlett on Monday 24th February at 7pm for an evening event designed for anyone wanting to up their game, learn new skills and impress colleagues and clients alike at the barbershop or salon.

You’ll learn from the two-time WAHL Barbershop of the Year – watching and learning directly from the horse’s mouth.

The evening will feature watch, look and learn demos on the latest cutting styles and fading techniques. Learn from the experts how to build lasting client relationships and how to keep them coming back for more.

For full details and to purchase tickets, go to https://ruffians-live-edinburgh.eventbrite.co.uk

BARBEREVO ANNOUNCES MEDIA PARTNERSHIP WITH COSMOPROF

BarberEVO is thrilled to announce that for the first time, it will be acting as Exclusive Media Partner at this year’s Cosmoprof Worldwide Bologna.

This year, the Service Center Arena will host the first Hair & Barber Forum by Cosmoprof on Sunday 15th and Monday 16th of March, providing a place to study the ever growing and evolving barber industry in collaboration with top international experts.

The needs of male customers, who are increasingly interested in personal care; trending hair and beard styles; professional training and the appearance of the barbershop of the future are the key topics that will be addressed in special sessions hosted across the two days.

Expect live training and look and learn sessions, which offer barbers the chance to learn new professional skills and give them a necessary edge to remain at the top of their game in an increasingly competitive market, boost customer satisfaction and be prepared for the challenges of the future.

Access to the Look & Learn sessions can be obtained by purchasing a special ticket alongside the main event ticket.

BarberEVO is delighted to be exclusive media partner for this event, which provides a new and exciting platform for barbers on an international scale. 

To get your tickets or to find out more visit www.cosmoprof.com

NEW GLOBAL EDUCATOR FOR OSMO

With over 40 years of experience, Lesley Stitt, owner of Power Cuts, has been appointed OSMO Global Educator.

Lesley’s passion for hair started at a very young age – as a child she would paint her doll’s hair with boot polish!

Once Lesley carved out her career within hairdressing, she began to move into education. Lesley wanted to share her own struggles she had overcome in understanding all the technicalities of applying hair colour.

Lesley was drawn to working with OSMO not only through a genuine love of the quality and variation of their product ranges but also the brand’s ability to listen to their brand experts and customers, using their feedback to channel new product development and launches.

Lesley comments: “I’m absolutely thrilled and excited to be part of the OSMO team, to me it feels like family. I’ve never come across such loyal, talented and passionate people – I’m forever feeling like a proud mum!”