At ARROJO’S award-winning school in NYC, new summer start dates present exciting opportunity for future professionals.
ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School launches new summer start dates for Barbering and Esthetics at celebrated Soho location.
“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” said Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. We want our students to graduate with modern classic techniques, like scissor cutting, straightedge razor cutting, the ability to create texture and taper. We focus on progressive, contemporary techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”
While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure their students can go to the top.
Nick continued: “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. Logistically speaking, we could get more students through the doors if we did the minimum hours, but it’s the extra time which sets our students up with the skills for success.”
Known to be more fashion-forward and creative than a typical barbering curriculum, located in downtown NYC, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America, which necessitates the new summer start dates.
Nick added: “Typically, our Barber (and Esthetics) Programs start in spring or fall. But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.“
With class starting on August 14, registration has begun. One additional benefit of the August start date is that for those that missed spring registration, or who are eager to get to work, can become a licensed pro before the end of the year, meaning they can cash in on the lucrative Holiday season.
If you are interested in the August 14 start date for Barbering or Esthetics at ARROJO Cosmetology School, please email Vanessa@arrojonyc.com or call 212 242 7786 x 231 to begin your application or arrange a tour of the school campus in Soho NYC.
Applications can also be submitted online. For more general information about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs, please contact andrew@arrojonyc.com
Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools.
With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.
This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.
Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.
Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.
Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.
Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.
Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.
Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns.
Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.
This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package.
With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel.
Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass.
Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.
Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™.
Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.”
Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.
ColorDesign, the high-performance, Italian-made professional hair color brand, is delighted to announce celebrity hair colorist Eric Alt as their new brand ambassador.
With an impressive career spanning over three decades in the beauty industry, Eric Alt has become widely recognized for his hair color mastery and unique approach. His color expertise has attracted a clientele of renowned personalities including celebrities, models, and influencers such as Sarah Jessica Parker, Julianne Moore, Ricky Martin, and the stars of Bravo’s Real Housewives franchise. He has also lent his creative touch to campaigns for notable brands such as Ralph Lauren, DKNY, and Asher Levine, earning him frequent mentions in esteemed publications like Vogue, Us Weekly, In Style Magazine, to name a few.
In his role as brand ambassador for ColorDesign, Eric will showcase the brand’s core values – quality, innovation, and excellence. He will share his invaluable talents and insights on how to best utilize ColorDesign hair color to achieve beautiful and creative results for various hair types and styles.
“I am deeply honored and thrilled to become an integral part of the ColorDesign family.Since I began using ColorDesign I have witnessed firsthand their ability to deliver vibrant, long-lasting color while simultaneously preserving the hair’s health and imparting a remarkable shine. ColorDesign transcends being a mere hair color brand; it embodies a lifestyle that passionately celebrates beauty, creativity, and luxury for aspiring and experienced hair colorists,” stated Alt.
ColorDesign encompasses a versatile portfolio of Italian-made professional hair color that is renowned for exceptional performance. Powered by the finest quality ingredients and the patented Ceramide A2 Technology, ColorDesign ensures long-lasting results while simultaneously rebuilding and nourishing the hair throughout the coloring process. The extensive product lineup includes permanent colors, ammonia-free colors, direct dyes, lighteners, developers, reconstruction treatments, toning shampoo, and a range of accessories.
Denise Shedrick, Vice President Sales for ColorDesign shared, “We are absolutely thrilled to welcome Eric Alt as our esteemed Brand Ambassador. With his remarkable talent and respected reputation as a colorist, he perfectly aligns with our commitment to delivering beautiful and healthy hair results. Eric Alt’s influence extends beyond his seven successful salons in the New York City area, as he continuously educates and inspires the next generation of colorists. His keen focus on natural aesthetics, combined with the latest color and style trends, has garnered an immense following. Eric’s genuine artistry and innovative approach consistently push the boundaries of what can be achieved in the realm of hair color, and we are honored to have him part of the ColorDesign team.”
To learn more about ColorDesign and Eric Alt, visit or follow @colordesignhair and @ericaltsalon on Instagram.
ColorDesign® has everything the professional colorist needs from 119 Permanent Color, 49 Ammonia-Free Colors, 10 Ammonia-Free Direct Colors, 11 Ammonia-Free Fun&Glam Fashion Shades, 100% Dust-free Powder Lighteners, a revolutionary clay-based lightening cream called SHINY BLOND® and a transformative Reconstruction Treatment that restores the hair from the inside out using Ceramid A2 technology. For more information please visit www.colordesignhair.com or call 866-586-4493.
A safe space to pop your feet up, offload, and have a chat.
Lister have teamed up with parent company Wahl to create a pop-up barbershop at The Royal Highland Show to help raise awareness around mental health in agriculture.
Take a load off. A safe space to pop your feet up, offload, and have a chat. Mental health in the agricultural industry is something that doesn’t get talked about enough. With 92% of UK farmers under the age of 40 ranking their mental health as being poor, it is a hidden problem that we need to talk about.
The pop-up barbershop will be open from Friday the 23rd to Sunday the 25th near the Shearing Pavilion at The Royal Highland Show. Providing visitors with the opportunity to get a fresh hair cut by a professional barber, the campaign will be raising money for The DPJ Foundation and the RSABI, both mental health charities within the agricultural industry.
Attracting over 190,000 visitors each year, this year’s Royal Highland Show will be hosting the Shearing World Championships, seeing shearers and enthusiasts travelling from all around the world to support the competition. Creating this safe space at the event is crucial for those who may want to take a moment to relax and just chat in a safe space.
Martin Booth, Head of Sales and Commercial at Lister, said, “Partnering up with Wahl and offering a service, such as barbering, that can sometimes be difficult to arrange when travelling and working long hours is an important step in our mission to supporting mental health within agriculture. It is vital to raise awareness on this issue the industry is facing and ensure individuals who work in the rural community get access to the support and resources available.”
Lloyd Rees, shearer and Lister ambassador, said, “Many people working in farming and agriculture often feel isolated and distanced from the wider communities. This can have a big impact on their mental health, and without the proper resources and support to hand, can often spiral into something bigger”.
Kate Miles, Charity Manager of the DPJ Foundation, said, “We are really pleased and grateful that Lister have taken the lead with the Take a Load Off initiative to provide an opportunity to promote good mental health in agriculture, the power of taking time and talking. The eyes of the shearing world will be on the Golden Shears so it’s a brilliant chance to raise awareness.”
This year Wahl expanded its one-of-a-kind program to Houston, now providing barber school students in five under-resourced communities with holistic support, including barber college scholarships, local barber mentors, dedicated tutoring to pass their state licensing exams, transportation stipends, and more.
Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl Professional’s Fade It Forward® scholarships to new barber students. The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.
This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.
Garland “G Whiz” Fox, a Wahl Professional educator, presented the scholarships in Houston and shared his personal connection to the journey of the Wahl Fade It Forward® winners. He expressed, “We read your stories. We know that some applicants are homeless, and they aren’t sure how they are gonna feed their kids. That was me. Barbering changed my life. If it can work for me, it can work for anybody.” Fox emphasized that each recipient should take pride in successfully navigating the rigorous selection process, stating, “The application process is not easy. We dissect every word you say to us, and we research you on social media. We take that into consideration because you all represent Wahl now. You’re one of us. It’s our commitment to you – we are going to be here for you.”
Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers who are community role models to help students understand how to navigate the business world as a professional. During the mentorship, students learn essential skills such as building a client base, assisting in daily shop operations, and fostering professional relationships with colleagues.
Julie Gustafson, Senior Manager of Marketing at Wahl Professional, commented on the unique aspects of the Wahl Fade It Forward® program, stating, “Giving these students layers of support and mentorship beyond just paying for their barber school education is what makes the Wahl Fade It Forward® program special. Students are paired with barber mentors who teach them how to conduct themselves professionally, how to build their business, and how to ‘Fade It Forward’ to the next person who may need a helping hand like they did, and eventually be a leader in their own barbering community.”
The success of the Wahl Fade It Forward® program serves as a testament to the transformative power of barbering and the dedication of Wahl Professional to invest in the future of aspiring barbers. By providing comprehensive support, mentorship, and scholarships, Wahl Professional is empowering these students to overcome obstacles, achieve their dreams, and become leaders in the barbering community. As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at www.wahlpro.com/fade-it-forward.
About Wahl Professional
Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming categories. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit http://www.wahlpro.com/ for more details.
Fresha, the world’s leading marketplace and booking software for the beauty and wellness industry, is excited to announce its recent partnership with London’s premier barbershop, Huckle The Barber.
This collaboration will streamline appointment bookings, payment processing, and overall customer experience, allowing Huckle The Barber to continue to set trends and cater to an expanding audience of tastemakers across multiple industries.
With locations in Shoreditch and Holborn, Huckle The Barber is synonymous with unparalleled quality, expert barbers, and impeccable hospitality. The barbershop’s commitment to the perfect blend of tradition and innovation has earned them a stellar reputation within the creative communities of London. With a clear vision of creating a welcoming cultural hub for people to enjoy, Huckle The Barber transcends grooming services to provide a home to live music, creative collaborations, and art exhibitions.
To further elevate the customer experience, Huckle The Barber’s integration of Fresha will provide an all-in-one platform for seamless online appointment booking and management, secure card payment processing, and customer relationship management. The easy-to-use interface and integrated marketing, staffing, inventory, and accounting automation will help ensure Huckle The Barber remains at the forefront of the industry.
Fresha, formerly Shedul, has transformed the beauty and wellness industry by offering subscription-free, all-in-one business software to over 80,000 partner venues across 120 countries. The platform has quickly become the go-to solution for businesses seeking to streamline operations and enhance the customer experience.
“Working Fresha into our business is going to make my life, and my barbers’ lives, so much easier,” says owner Chris Ward. ”The peace of mind I get knowing Fresha is supporting my business is invaluable, and it allows me to focus on curating the best experience for my clients.”
You can find Huckle The Barber on the Fresha marketplace at fresha.com or by downloading the Fresha app on the App Store or Google Play. Please see attached for an image of Chris, as well.
About Huckle The Barber Established in the heart of Shoreditch and Holborn, Huckle The Barber offers a unique blend of traditional services and modern hospitality. Known for its welcoming environment and skilled team of barbers, Huckle The Barber provides exceptional haircuts, beard trims, and hot towel shaves. For more information, visit www.hucklethebarber.com or follow Huckle The Barber on Facebook and Instagram.
About Fresha Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 80,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit .fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Facebook and Instagram.
Daimon Barber has always been committed to creating innovative, luxurious, and results-driven grooming products for men. As part of the brand’s ethos, sustainability has been at the forefront of their product designs and formulations. Daimon Barber’s range of men’s skincare, hair care and grooming products, which recently launched in the United States, embody their vision of creating effective products without compromising their mission to maintain a sustainable packaging and ingredients for their line.
At the core of Daimon Barber’s philosophy lies their dedication to sustainability. Recognizing the importance of minimizing their environmental footprint, the brand has gradually implemented sustainable packaging to house their luxury line and formulations. Their iconic Yuzu Paste, along with other products in their collection, are encased in ecologically friendly, recyclable jars. This conscious choice not only reduces waste but also ensures that go-to products look great on any bathroom vanity.
Daimon Barber’s commitment to sustainability extends far beyond packaging. Their latest skin care innovation, the Revitalising Moisturiser (1.69oz / $57.00) is formulated with ethically sourced ingredients from the UK. This moisturizing cream is free from parabens, sulfates, and other harmful chemicals. Infused with a harmonious blend of natural oils, including Filagrinol, Propolis extract, Black Seed, Apple Seed, Lime Seed, and Coconut Oils, along with Murumuru Butter, which deeply hydrates and nourishes the skin, leaving behind a soft, smooth, and non-greasy finish.
Louis Hayes-Davies, Owner and Managing Director of Daimon Barber, emphasizes their dedication to sustainability stating, “Our formulations are unique to us, created by us. We meticulously source and trace the origin of every ingredient. In our packaging evolution, we have worked closely with our partners to prioritize eco-conscious materials, utilizing glass jars, recycled plastic lids, water-based inks, and sustainable cardboard for all our boxes.”
Among their remarkable range, the Yuzu Paste (3.53oz / $30.00)stands as a crowning achievement. Uniting the regenerative properties of the yuzu fruit within the meticulous formula, Daimon Barber has produced a hair styling product that delivers exceptional hold and finish. Crafted from a carefully curated blend of natural waxes and oils, including beeswax, kahai nut oil, and yuzu fruit extract, the Yuzu Pasteoffers a strong hold without weighing down the hair. Enriched with vitamin E, it not only styles but also nourishes and protects the hair from damage.
Daimon Barber proudly formulates all their products with ingredients sourced exclusively from the UK. Moreover, they maintain a steadfast commitment to cruelty-free practices, clean and unique formulations, no nasty chemicals and no parabens or sulphates in any of their products.
Experience the pinnacle men’s grooming with Daimon Barber’s exceptional range of products. To learn more and explore their offerings, visit daimonbarber.co.uk.
ABOUT DAIMON BARBER
Daimon Barber, “The Home of Effortless Grooming”,is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes, to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.
In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck.
In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.
Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.
Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.
Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.
We hope you enjoy this issue! Order your beautifully presented print copy here.
This is your last chance to enter the WAHL British Barber/Barbershop of the Year 2023. Supercharge your reputation within the barbering industry and enter today.
