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Murdock Barbers of London

Murdock Barbers of London Share their Top Tips for Retail

Retail is a major part of the salon and barber universe. Even though, the focus can tend to be on the result, rather than the products when you’re in the barbershop. Iconic barbershop Murdock Barbers of London place huge importance on their retail sales, and it has paid off. With their own product line that retails both in prestigious stores and online, they are the experts in maximising retailing opportunities. Murdock London CEO Graham Clark, gave us his top tips for increasing your retail sales. 

1. Make Shopping Easy.

“Being that our bricks and mortar stores are barbershops we find ourselves in a fortunate position where customers get to see our products in action every day by the very hands who designed them. When a customer picks up a product in our stores it can be done with a unique level of assurance. Everyone in our store is a master of their craft and a master of the products we use.” 

2. What’s your Secret Sauce? 

“Barber approved, British Made. Who better to take care of your grooming needs than those who do it every day. This is what sets us apart from our competitors and we’re extremely proud of it. Knowing what makes you unique is essential to success in a retail environment, it’s the first step in welcoming new customers into your brands world.”  

3. Believe in the product you are using!

“Whether you develop your own retail range or stock an existing brand, you need to have a thorough understanding of the products and how they work and genuinely believe in their worth. No-one can recommend products with conviction if they wouldn’t use them themselves. Ensure you and the team try products from the ranges you offer on your own hair, so you can legitimately rave about them to the person in the styling chair.”

4. Train to Build Confidence.  

“Both you and your team need to know as much as possible about the products you are using so that you can convey this information to clients with confidence. Confidence in what you’re selling directly translates to confidence in your customer and what they’re buying. This navigates your team away from selling and towards educating, your customers require answers and with suitable training your team will be able to provide them.” 

5. It’s not selling, it’s educating.

“Don’t think of encouraging clients to buy take-home products as selling, it’s part of the service. As experts, it’s our job to advise clients on how to look after their hair once they leave the barbershop. Being that we’re literally using the products on the customers you couldn’t have a more practical opportunity to explain to your clients why you’re using what products you are, the proof is right there in the mirror!” 

6. Use your website! 

“Our website is a major platform for selling out products, with the entire range displayed in an easy to access way with high-quality imagery and enticing descriptions. We also feature regular blogs that inform clients of ways they can use our products to create the latest trends or help with specific hair, scalp or beard needs. Your website should also promote the retail products you offer and, ideally, enable clients to buy directly from you. Our website is another tool in which we aim to educate, and nurture customers in the hope they’ll become part of our community.” 

For more information head to @murdocklondon on socials – or visit their website at www.murdocklondon.com

Bedfordshire barber on a mission to support men’s mental health

A study undertaken by RICS last year showed that 4 in 10 men in the UK won’t speak to their families, friends or health professionals if they are struggling with mental health, and shockingly, 75% of suicides in the UK are male.

Local business owner Christie Turner, owner of CT Barbering, has firsthand experience of the impact of untreated men’s mental health issues, having witnessed several male friends and family members’ struggle. Through the therapeutic nature of her conversations with clients, that can range from humorous and uplifting to deep and meaningful, she’s been able to help them through some difficult and challenging times and this motivated her to go further in addressing the stigma surrounding men’s mental wellbeing.

Drawing from her diverse experience in various barber shops, Christie recognises how the traditional barber environment can affect men’s mental health due to the societal attitudes towards male self-care and masculinity. She believes that nurturing the link between looking good and feeling good can make a positive difference.

With over a decade of experience, the business owner appreciates the significant role barbers play as regular touch points in men’s lives, offering a support system outside of family, friends and healthcare providers. Due to the close contact service and regularity of appointments (males in the UK visit a barber every 2.5 weeks on averageiv) she believes this is what helps to build that unique connection.

Utilising mental health mirror decals that encourage men to open up, a friendly and welcoming atmosphere and a range of wellness services including stress-relieving facials tailored to male skin types, the barber and qualified facialist hopes to identify early signs of struggle among her clients, offering them crucial support within the community.

Christie said: ‘The statistics around men’s mental health are devastating and highlight the urgent need for support. As a barber, I’m uniquely positioned in the community and have an opportunity to support them. I aspire to create an environment where men feel safe to express their feelings and share what’s going on in their lives, while promoting the importance of self-care through a range of accessible grooming and wellness services. The mental health support available through the NHS isn’t enough to tackle the epidemic of male suicide rates so I’m taking action to support as many men in my community as I can. Hopefully I can inspire others to do the same.’

You can find Christie at My T Sharp on Newnham Avenue or via her Instagram.

Care. Climb. Kilimanjaro.

Andis supports barber Daniel Rymer as he reaches Kilimanjaro summit to raise £100k for homeless charity, Caring For Bristol.

The effects of Covid-19 and its impact on the mental and business health of barbers all over the UK, and indeed beyond, cannot be understated or overestimated. And, like many barbers, Andis ambassador Daniel Rymer struggled to adapt as the doors to his barbershop closed, and he found himself at home contemplating what the future would hold for his career, his team and himself on a personal level. 

An inner strength to bring about positive change

That said, adversity can often reveal an inner strength and self-determination that drives people to achieve extraordinary things and, as Daniel says, this is what motivated him to accomplish such an amazing feat, with the help and support of Andis. “I found it hard to deal with lockdown and, despite what people say in public, many barbers and local businesses I spoke to were all feeling the same. When you’re not in the shop you become disconnected from the thing you’re most passionate about, and the people who share that passion; you lose your sense of purpose. The financial impacts compounded matters with the loss of income and trying to keep the business going with loans and costs. It was a worrying time and I felt I needed to do something positive for me, but also for other people.”

To overcome his predicament and fulfil his need to get away from his situation, Daniel hit upon the idea of scaling Mt. Kilimanjaro to not only address his own mental health challenges brought on by the Covid-19 pandemic, but also to help others in the process. “I wanted to achieve something positive, challenge myself to do something I’d never done before, and raise money for people dealing with homelessness and hopelessness. I decided to raise money for Caring in Bristol – a local charity whose vision is to create a city that’s empowered to solve homelessness as, despite everything, I felt I could do more for disadvantaged people. This is when Andis stepped in to offer their support.”

A passion for barbering meets ambition

Combining this personal feat with his passion for barbering, Daniel set about assembling a team to reach Mt. Kilimanjaro’s summit and undertake the highest haircut on record. With a collective of likeminded business owners from his area, and expert porters, Daniel embarked on a gruelling ten-day ascent to the 5,895m summit, which saw him coping with altitude sickness, blisters and acute tiredness. 

“It was very challenging with six days on the mountain. It took three days to get to base camp and we reached the summit on day four. The views were spectacular and it was a massive achievement for me and the whole team. Equipped with my Andis tools, cape and branded clothing, I performed haircuts on the mountain, which was an unbelievable experience and great for bonding everyone together on our shared mission.”

Care. Climb. Kilimanjaro. 

£100,000 raised, and time to reinvent his brand

Initially intending to raise £6,000 individually, a target which he has exceeded, the team’s efforts have now surpassed £100,000, and this achievement motivated Daniel to emerge even stronger. Giving him the time and space away from his business, he returned to the UK refreshed and reenergised with a new model in mind. “I’ve now rebranded my business to ‘Rythm Barbering’. Unlike before, this is a community hub that offers a safe, cool and creative space for independent barbers, as well as empowering self-employed beauty professionals, nail technicians and other creatives to thrive.”

Thanking Andis for their support, Daniel points to the range of tools, accessories and encouragement offered by the brand. “Andis has been amazing. They provided warm weather gear and a wide range of tools that enabled me to work throughout the trip, and on the mountain. Two of the tools I took on my trip were the Andis Galaxy Clipper and Trimmer. They are powerful and precise but also extremely lightweight – and that matters when you have heavy gear strapped to your back! I even gifted some tools to one of the porters, who happened to be a barber, so he can better support his family, so it’s been an enriching experience in so many ways.”

Named ‘Care. Climb. Kilimanjaro.’ Daniel has documented his trip and, as he concludes, this is both the “best and worst thing” he’s ever done. “It was an incredible journey, but it was gruelling, and it tested my resolve to the limit. But I’m so proud of what we achieved, and I look forward to continuing to receive donations in support of this worthy cause.” 

Donate to Daniel at: https://www.justgiving.com/fundraising/danielrymerhair

For information on Caring in Bristol, visit https://caringinbristol.co.uk/

Visit Rythm here: https://rythmhair.com/

For information on Andis visit https://andis.com/

OUT NOW: BarberEVO UK & Ireland Issue 43 March/April 2024

The latest issue of BarberEVO UK & Ireland is OUT NOW.    Get your copy here! 

Step into Spring

The latest issue of BarberEVO UK & Ireland is OUT NOW! Our second issue of 2024 is one you won’t want to miss. Inside, you’ll find exclusive interviews and features focusing on creativity, sustainability, business and retail tips as well as our brand-new column with Hairgound’s Live podcaster Simon Butcher. We showcase the best up-and-coming barbershops in London, as well as a stunning EVO abroad location in Tennessee; and much more inside.  

Cover Star: Charles Gray 

Founder of Hair in Motion and barbering legend Charles Gray needs no introduction, but in this issue, we highlight his career from young apprentice to heavyweight educator and entrepreneur. Charles reflects on starting his apprenticeship aged 18, to now being expert educator with Hair in Motion, co-founder of Leaf Signature Styling, and creative director at Leaf Scissors. We discuss all this and more with Charles in the latest unmissable issue.

Staying Creative      

In this issue, we are focusing on the best ways to stay creative as a barber, speaking to experts in the industry and highlighting the tools and skills necessary. We speak to creative expert and educator Alessandro Barca about his best tips, and tools he recommends for barbers to stay on the pulse of trends. While highlighting collections and advice on embracing individual techniques and finding a creative niche from Hayden Cassidy, Fede Damiani, Darren Heywood Kenny, Ex The Barber and Charlie Cullen. 

Sustainability   

With Earth Day 2024 approaching, we want to shine a light on the barbers, businesses and brands doing their bit to protect the environment. We speak to Brighton-based duo Ally Papworth and Dan Hall at The Tin Can Barbershop on their sustainable shop built in a shipping container, as well as columnist Carlie Cardle sharing sustainable insight to fellow business owners.  

Product Focus: Aftercare 

In this industry, barbers are spoiled for choice with the best and most exciting aftercare products for clients. We showcase speak to Matakki director Emma Curd about how their scissor brand has a unique function helping barbers avoid repetitive straining, as well as focusing on new releases like; Artero’s latest clipper, The Brooklyn; Wahl Professional’s Hi-Viz Trimmer, 5 Star Cordless Detailer Li, and the latest A-Lign Trimmer.  

Business   

Looking for the next way to expand your business? Focus on retail. Teaming up with Morgan’s Pomade, Kevin Vorley tells us about his tour to improve retail offerings in barbershops. While columnist Mark Maciver from SliderCuts Studio shares his advice to business owners and self-employed barbers about all thing’s insurance, with helpful tips about everything you need to know.  

We hope you enjoy this issue! You can order your print copy here. 

 

BARBEREVO and BARBER STRONG Discuss Professionalism, Functionality and Comfort In The Shop

As we know, Barbers find great pleasure in using products that help create a memorable experience for their customers. The main goals every day are to make money, save time and provide a quality and professional service. That being said, BarberEVO sat down with functional apparel leader Barber Strong to discuss the main pillars of what makes an ideal situation in the shop, for both the barber and the client.

Barbers adhere to high standards, ethics, and conduct while providing barbering services. This encompasses various aspects, including:

1. Skill and Expertise: A barber demonstrates a mastery of haircutting, styling, and grooming techniques. They keep up with the latest trends, tools, and products to provide quality services to their clients.

2. Punctuality: Being punctual and respecting clients’ time is a crucial aspect of professionalism.

3. Hygiene and Cleanliness: Maintaining a clean and hygienic workspace is vital. Barbers follow proper sanitation practices to ensure the safety and well-being of their clients.

4. Communication: Effective communication with clients is essential to understand their preferences and deliver satisfactory results. A barber listens attentively and provides appropriate suggestions when needed.

5. Customer Service: Barbers prioritize customer satisfaction. They are courteous, friendly, and attentive to clients’ needs.

6. Appearance: A professional appearance creates a positive impression. Barbers should dress neatly and present themselves in a manner that reflects their commitment to their craft.

7. Ethics and Integrity: Barbers operate with honesty and integrity.

8. Continuous Learning: Embracing ongoing education and skill development is a sign of professionalism. Barbers should attend workshops, seminars, and industry events to enhance their knowledge and expertise.

Overall, professionalism in barbering fosters trust and loyalty among clients and contributes to the growth and success of the barber’s business.

Barbers should always be effective and efficient with all the tools, equipment, and processes they use in their daily work. It involves ensuring that everything in the shop is well-organized, easy to use, and supports the smooth execution of their services. Here are some aspects of functionality in the shop:

1. Tools and Equipment: Barbers rely on various tools, such as clippers, scissors, razors, and trimmers, just to name a few. Functionality demands that these tools are of high quality, well-maintained, and properly sanitized to deliver precise and consistent results.

2. Workstation Layout: The layout of the shop’s workstations should be designed for efficiency. Stations should be well-equipped with the necessary tools within reach, allowing barbers to perform their services without unnecessary movements.

3. Appointment Management: An effective appointment scheduling system ensures that barbers can manage their time efficiently and minimize wait times for clients. This may include using appointment booking software or maintaining a well-organized appointment book.

4. Inventory Management: A functional barbershop keeps track of its inventory of hair products, grooming supplies, and tools. This helps barbers know when to restock and ensures they always have what they need to deliver services promptly.

5. Payment and Point-of-Sale System: A smooth and reliable payment system simplifies the transaction process for both the barbers and their clients. Functionality in this area involves using secure, efficient, and modern point-of-sale systems.

7. Client Records: Maintaining accurate and up-to-date client records helps barbers track client preferences, haircut history, and any specific needs, leading to personalized and attentive services.

8. Workflow and Time Management: A functional shop optimizes workflow and time management to maximize the number of clients served without sacrificing the quality of services.

9. Comfort and Ambiance: Functionality isn’t just about tools and processes but also the overall environment. A shop with a comfortable waiting area, pleasant ambiance, and adequate lighting enhances the overall experience for clients and barbers alike.

By prioritizing functionality, barbers can streamline their daily operations, improve customer satisfaction, and create a more productive and enjoyable workspace.

Barbers should always create a welcoming and relaxing environment for clients during their visit to the shop. It involves taking various measures to ensure that clients feel at ease and have a positive experience throughout their time in the establishment. Here are some aspects of comfort in a barbershop:

1. Waiting Area: Providing a comfortable and well-furnished waiting area with ample seating, magazines, and perhaps refreshments, allows clients to relax before their appointment.

2. Chairs: Investing in ergonomic and comfortable barber chairs ensures that clients can sit comfortably during their haircuts and grooming sessions.

3. Adequate Lighting: Proper lighting in the barbershop helps clients feel more at ease and allows barbers to perform their services with precision.

4. Temperature and Ventilation: Maintaining a comfortable temperature and good ventilation is essential for the comfort of both clients and barbers, especially in warmer or colder months.

5. Background Music: Music adds to the overall ambience of the shop and can create any type of atmosphere a barber is striving for. Kept at an appropriate volume, it can create the perfect experience.

6. Cleanliness: A clean and well-maintained shop instills confidence in clients and contributes to their overall comfort.

7. Communication: Friendly and respectful communication between barbers and clients is crucial in ensuring clients feel comfortable expressing their preferences and concerns.

8. Personalized Service: Taking the time to understand each client’s individual needs and preferences contributes to a more comfortable and satisfactory experience.

9. Privacy: Respecting client privacy during the service and providing options for private grooming areas when needed can enhance comfort, especially for sensitive services.

10. Post-Service Care: Offering aftershave treatments, hot towel services, or other pampering extras can leave clients feeling refreshed and well-cared for.

Overall, creating a comfortable environment in the shop not only makes clients feel valued and cared for but also fosters positive word-of-mouth and repeat business, contributing to the overall success of the barbershop.

Please visit our friends at Barber Strong for all your functional barbering apparel requirements!

Wahl Unveils Icons of Wahl Campaign, Fusing Sound of Iconic Barbering Clippers with Original Music Tracks

The innovator in the barber industry is crossing over into music, integrating the unique sound of their clippers into a summer soundtrack created by legendary professionals.

STERLING, IL (August 1, 2023) – Did the inventors of the electric hair clipper just drop an album? Sounds like it. Wahl Clipper Corporation, a pioneer in the barber tool industry for over 100 years, dropped six new tracks as part of its new Icons of Wahl campaign.

At the heart of every barbershop is a musical backdrop that sets the tone for the space, the experiences, and the clients. The sound of their iconic clippers and trimmers has always been an omnipresent hum in the background of every haircut. In a bold creative move, Wahl blended these familiar sounds with music that resonates with modern professionals, giving birth to six fresh tracks, each seamlessly incorporating the distinctive sounds of a Wahl tool all while celebrating the unique identity and diversity of industry pros.

Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. Factor in the variable speeds, swappable blades, along with a variety of different cutting techniques, and you have a rich sonic palette of sounds that have become the hallmark of Wahl products.
The Icons of Wahl campaign showcases their line-up of headliner tools, Wahl’s most enduring products, each with its own unique legacy. These tools stand the test of time and have become the cornerstone for modern barbers and stylists. With Wahl’s clippers and trimmers in hand, these professionals elevate their artistry, producing exceptional results that leave a lasting impression on their clients.

The Icons of Wahl campaign features legendary professionals, including Rick Morin, Fernando Ibánez, Garland Fox, Kristi Faulkner, Nieves, and Arisa Thomas, each paired with the headlining Wahl tool that has played a pivotal role in shaping their careers. Wahl enlisted producer John Ferreria to craft original songs that merge the rhythms of their favorite tools with the genres that inspire them:

01. Rock the Look – Rick Morin feat. Wahl Senior® (80’s Rock)

02. Abracadabra – Kristi Faulkner feat. Wahl Magic Clip® (Electro Pop)

03. Style Standards – Garland Fox feat. Wahl Legend® (Jazz)

04. El Cabello – Fernando Ibánez feat. Wahl Super Taper® (Latin)

05. Fine Tune – Nieves feat. Detailer® Li (Alt Hip-Hop)

06. Fur Sure – Arisa Thomas feat. KM10® (Easy Pop)

Garrett McGuire, Wahl’s Global Brand Director, explained the thought process behind the inventive blending of tool vibrations with music, stating, “The buzz of Wahl tools has always been music to my ears, and I know barbers and stylists will immediately recognize each tool’s unique rhythm and vibration within these new songs. We are passionate about celebrating the essence of their craft in a way that resonates, with music being such a large part of the barbershop or salon experience, and feel inspired and energized in this industry they cherish.”

The Icons of Wahl campaign is a genre-blurring crossover for barber professionals and music enthusiasts alike, with custom music tracks available for download and sharing on various social media platforms. 
As part of the campaign, the entire Icons of Wahl line, including the Senior, the Legend, the Magic Clip, the Super Taper, the KM10, and the Detailer Li, is now available for purchase at wahlpro.com.

The original Icons of Wahl songs can be enjoyed on YouTube, Facebook, Instagram, TikTok, and can be downloaded from wahlpro.com/icons.

Issue 35 of BarberEVO North America is out now!

The latest issue of BarberEVO North America is OUT NOW.  

Get your copy here!

Barber of the Edition: Jessie Perez Gil
Barbershop of the Edition: Blind Barber Chicago
Newcomer of the Edition: Elliot Thomas, The Spot Academy
EVO in the City Location: San Francisco
EVO Abroad Location: Switzerland
Diary of a CEO: Aston LaFon, 18.21 ManMade
Behind-the-Scenes Photoshoot: Purcy Chair

Welcoming our new and returning columnists: 

Angie Perino
Barberville
Chico Boom
Byrd Mena
Brandi Lashay
Tyler Kelbert

 ALSO IN THIS ISSUE:  

NEW YEAR TRENDS

Everything you need to know about 2024 style is HERE.

Featuring trend predictions from STMNT’s Jōvan Figueroa, American Crew’s Phoenix Thomson, Andis’ Angie Perino, Pamela Reyes, Taylor Leven and Jason Rios, too. Including insight to color, style, cuts, design, texture, and protective styling.

GROOMING

Shaving and skincare make for the perfect relaxation experience in a shop. Learn how to maximize on sales and revenue using grooming services.

Featuring advice from Jay Cruz, J. Harris Barber, Danilo Alfonso, Joseph Macdonald and more. 

EDITORIAL

Expect big names in the editorial world in this feature. Byrd Mena is one of our new columnists and gives you the tools you need to do justice to your creativity and design photoshoots that showcase your skill AND look cool.

Also spotlighted are Carlos A. Trista, who covers freestyling on competition stages; Edwin Cruz Delgado, who speaks about the best products. Angel Marcano also looks at the power of color and pattern to boost your creative streak. And the one and only Byrd Mena tells you what you need to do to get your work notices.

TOOL FOCUS: ELECTRICALS

The biggest names in electricals are here: Cocco Hair Pro, Bevel, Tomb45, Panasonic, BaBylissPRO, Andis, and Wahl share their most exciting releases. This is where you find out what tools are going to up your game this year.

We hope you enjoy this issue! You can order your print copy here.

New Dates Added to ARROJO’s Award-Winning Barber Program

At ARROJO’S award-winning school in NYC, new summer start dates present exciting opportunity for future professionals.

ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School launches new summer start dates for Barbering and Esthetics at celebrated Soho location.

“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” said Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. We want our students to graduate with modern classic techniques, like scissor cutting, straightedge razor cutting, the ability to create texture and taper. We focus on progressive, contemporary techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”

While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure their students can go to the top.

Nick continued: “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. Logistically speaking, we could get more students through the doors if we did the minimum hours, but it’s the extra time which sets our students up with the skills for success.”

Known to be more fashion-forward and creative than a typical barbering curriculum, located in downtown NYC, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America, which necessitates the new summer start dates.

Nick added: “Typically, our Barber (and Esthetics) Programs start in spring or fall. But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.

With class starting on August 14, registration has begun. One additional benefit of the August start date is that for those that missed spring registration, or who are eager to get to work, can become a licensed pro before the end of the year, meaning they can cash in on the lucrative Holiday season.

If you are interested in the August 14 start date for Barbering or Esthetics at ARROJO Cosmetology School, please email Vanessa@arrojonyc.com or call 212 242 7786 x 231 to begin your application or arrange a tour of the school campus in Soho NYC.

Applications can also be submitted online. For more general information about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs, please contact andrew@arrojonyc.com

Fresha’s marketing campaign builder transforms how barbers engage with their clients

Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools. 

With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.

This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.

Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.

Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.

Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.

Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.

Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.

Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns. 

Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.

Wahl Professional® Introduces 5 Star Cordless Barber Combo™

Wahl Professional, has unveiled its highly anticipated 5 Star Cordless Barber Combo™.

This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package.

With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel.

Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass.

Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.

Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™.

Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.”

Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.